Heidi Klum Lands First US L'Oreal Paris Campaign, Shares Her Beauty Philosophy

September 25, 2026

Heidi Klum is fronting her first US campaign for L'Oreal Paris, promoting the brand's midnight cream after years of working with them in Europe. At 52, Klum describes her skincare as "topical food," emphasizing that healthy eating, water, and movement matter just as much as her routine. Her current must-haves include overnight hydration cream, a hyaluronic mask, breakage-fighting shampoo, and quality lotion.

Heidi Klum is glowing. And it's not just good lighting.
Heidi Klum is glowing. And it's not just good lighting.

Heidi Klum is glowing, and not just because of good lighting.

A first US campaign. Fronting L'Oreal Paris's midnight cream.
A first US campaign. Fronting L'Oreal Paris's midnight cream.

The supermodel has landed her first US campaign with L'Oreal Paris, fronting the ad for the brand's midnight cream.

Years in Europe, now stateside. A milestone moment for Heidi.
Years in Europe, now stateside. A milestone moment for Heidi.

After years of working with the beauty giant in Europe, Heidi says she's thrilled to finally represent them stateside.

"Between dance shows." A funny moment of self-recognition.
"Between dance shows." A funny moment of self-recognition.

She joked that it's fun to turn on the TV and suddenly see yourself between dance shows.

Beauty is about balance. Klum's philosophy at 52.
Beauty is about balance. Klum's philosophy at 52.

At 52, Klum's approach to beauty is all about balance, blending skincare with overall wellness.

"Topical food" for her skin. A unique way to describe skincare.
"Topical food" for her skin. A unique way to describe skincare.

She calls her skincare topical food, a phrase she uses to describe how she nourishes her skin.

Nourishing skin like the body. A holistic approach to beauty.
Nourishing skin like the body. A holistic approach to beauty.

Heidi nourishes her skin the same way she fuels her body, treating skincare as an extension of overall health.

Eating, water, and movement matter. Just as much as skincare products.
Eating, water, and movement matter. Just as much as skincare products.

For her, healthy eating, water, and movement matter just as much as what she puts on her face.

Her current must-haves. Overnight hydration and hyaluronic masks.
Her current must-haves. Overnight hydration and hyaluronic masks.

Her current must-haves include cream for overnight hydration and a hyaluronic mask for extra nourishment.

Shampoo and lotion, too. Rounding out her beauty routine.
Shampoo and lotion, too. Rounding out her beauty routine.

She also relies on her favorite shampoo to fight breakage and, of course, some good quality lotion.