Selena Gomez Says Purpose Has Driven the Success of 'Rare Beauty'

July 01, 2026

Selena Gomez reflected on building Rare Beauty while speaking at the Fortune Most Powerful Women Summit. The singer and actress said she overcame early skepticism by staying focused on creating meaningful change. Alongside the brand's commercial success, Gomez highlighted the Rare Impact Fund's support for youth mental health and credited Taylor Swift for encouraging her to build a strong support network.

Purpose remains the priority. That is her lasting message.
Purpose remains the priority. That is her lasting message.

For Gomez, meaningful impact is more important than public perception or commercial success

From entertainment to entrepreneurship. Her career keeps evolving.
From entertainment to entrepreneurship. Her career keeps evolving.

Gomez has expanded her career from acting and music into a successful business venture.

Confidence grew over time. Persistence paid off.
Confidence grew over time. Persistence paid off.

She continued pursuing her goals despite early doubts from others.

Fame has not changed everything. She stays grounded.
Fame has not changed everything. She stays grounded.

Despite her achievements, Gomez admitted she still worries that success could disappear.

Advice made a difference. Support matters.
Advice made a difference. Support matters.

She credited Taylor Swift with encouraging her to surround herself with smart and supportive people

Selena Gomez is building more than a brand. Purpose leads the way.
Selena Gomez is building more than a brand. Purpose leads the way.

Selena Gomez reflected on the journey of building Rare Beauty and the mission behind its success.

Business met purpose. The two work together.
Business met purpose. The two work together.

Gomez said creating positive change has always been a core part of her vision for the company.

Rare Beauty kept growing. So did its impact.
Rare Beauty kept growing. So did its impact.

The beauty brand has become one of the industry's biggest success stories.

Success did not come easily. She had to prove herself
Success did not come easily. She had to prove herself

Gomez said many people underestimated her abilities when she entered the beauty industry.

Her mission goes beyond makeup. Mental health remains central.
Her mission goes beyond makeup. Mental health remains central.

Through the Rare Impact Fund, Gomez has committed a portion of sales to supporting youth mental health initiatives.